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And that’s true of college sports too. I realize live sports programming is a big deal in terms of advertising, since th

And that’s true of college sports too. I realize live sports programming is a big deal in terms of advertising, since that’s one thing that people don’t DVR and fast forward through the commercials. But how do you account for people who just never got cable to begin with? Or those who had it, never watched ESPN and decided it’d ... Read More »